Product, design & engineering

Rob Abby

I’m the founder and operator of WavePoint, a personal astrology business.

I also work with small business owners on select projects: clearer websites, useful software, and practical ways to use AI.

Discuss a project Explore WavePoint
Rob Abby outdoors by the water
Based in Bellingham, Washington.Working locally and remotely.

Previously building
web products at

My business

WavePoint.

Personal astrology,
on screen and paper.

Birth-chart tools, a reference library, and a printed Moon Calendar. An iPhone and iPad app is in development.

I look after the product, design, engineering, and day-to-day operation.

Read the WavePoint case study
WavePoint’s public website, showing its free birth-chart experience and an example chart

Digital tools.
A year in print.

The August page of WavePoint’s printed 2027 Moon Calendar
WavePoint · Web & printThe website and 2027 Moon Calendar

Work with me

Websites & software
for your business.

Bring a problem you want to solve. We’ll agree on a clear result, then I’ll work with you to build it and get it into use.

Explore ways to work together

Focused projects, with product guidance, hands-on delivery, and a clear handoff.

Websites

Help customers take the next step.

Make your offer clearer, improve the experience, and make it easier to get in touch.

Tools & workflows

Make daily work simpler.

Bring a spreadsheet, a repetitive task, or a process that keeps getting in the way.

Practical AI

Put AI to work on a real task.

Find a useful application, try it together, and learn how to keep using it.

Experience behind the work

Product thinking.
Hands-on engineering.

My background spans product design and web engineering at PartySlate, project44, and SAVO. Today I apply that experience to my own business and select client projects.

Have something in mind?

Tell me what needs
to work better.

A few sentences about your business and what you’d like to improve is a good place to start.

Discuss a project