Rob Abby

Work with me

Clear websites.
Useful software.

Design and development for small businesses, with one person involved from the first conversation through the finished work.

I’m based in Bellingham, Washington, and work with clients locally and remotely. Bring an existing website, a product idea, or a process that needs a better way forward.

Discuss a project Ways I can help
WavePoint’s birth-chart introduction and example chart

From my own business

WavePoint.

I’m its founder and operator. Building WavePoint has shaped how I combine product design, engineering, and AI-assisted development with the work of running a business.

Explore the work

Website design & development

Make the next
step obvious.

A good website helps people understand what you offer and act on it. We can improve what you have or build a new site around the needs of your business and customers.

  • A clearer homepage and service pages
  • Navigation and contact paths that work well on phones
  • Accessible interfaces, responsive layouts, and a sound search foundation

Software & product interfaces

Give a difficult
process a better tool.

Some problems need more than a website. We can shape and build a tool for a specific task, starting with how people work and what they need to accomplish.

  • A prototype to test an idea before a larger build
  • A clearer interface for an existing product
  • An internal tool for a workflow that has outgrown a spreadsheet

Practical AI

Start with a task
that matters.

Building WavePoint has given me hands-on experience using AI across product planning, design, and development. We can apply that experience to a specific task in your business and test a workflow you can understand and use.

  • Choose tools and models around the task
  • Give AI useful context and a clear way to check its work
  • Try the workflow with realistic examples and refine it together
See how I build with AI

Working together

A clear path
from idea to use.

  1. Understand the problem.

    Start with the people using the product, what they need, and where the current experience falls short.

  2. Make it tangible.

    Use a working prototype to make decisions about the interface and behavior together.

  3. Build, check, and hand over.

    Agree on the scope, complete the work, and leave you with a clear understanding of what was built and how to use it.

A few practical questions

Before we begin.

Do I need to be in Bellingham?

No. I work with local and remote clients. We can review the work and make decisions together wherever you are.

Can you work with what I already have?

Yes. We can start by looking at the current website or product and decide whether a focused improvement or a new build makes sense.

What should I send first?

A link to your business, a short description of the problem, and any relevant examples are enough to begin a conversation.

Have a project in mind?

Tell me what needs
to work better.

Tell me about your business, what’s getting in the way, and what you’d like to make better.

Discuss a project